Oct 04, 2021

6 Reasons Why Sustainable Fashion is Important

Posted on Oct 04, 2021 by FelipeTadd

6 Reasons Why Sustainable Fashion is Important

Sustainability is a growing concern shared by experts from multiple industries due to increasing environmental degradation. In response, the fashion industry is slowly evolving as people become more environmentally conscious and look for ways to stay in style without harming the environment. Statista data shows that 49% of global consumers ages 18-24 supported sustainable fashion in 2018. Here are some reasons why you should join the sustainable fashion movement:

Reasons to Join the Sustainable Fashion Movement


Every second around the world, a garbage truck with textile waste is dumped in a landfill or burned. Sustainable brands focus on the quality of clothing and use durable materials in their clothing production. Sustainable fashion brands rarely follow fast fashion trends. 

They focus on timeless, classic pieces instead of releasing new collections every week that force customers to buy more. Sustainable fashion items are also made from durable materials, whether you buy popular leggings or eco-friendly watches. By joining the sustainable fashion movement, you can buy higher-quality clothing and accessories.


Animals are an essential aspect of our ecosystem, each of which plays a unique role in ensuring that our planet is habitable. Therefore, any threat to the safety of wildlife and other animals should be of concern to everyone. Leather bags, boots, and items made from fur, leather, feathers, and wool often have detrimental effects on the animal populations from which the materials are derived. Some critically endangered species, such as the Sumatran tiger and the American alligator, still suffer from severe exhaustion from being hunted for clothing.

You can save animals by choosing sustainable clothing manufacturers. Many ethical brands are leading the way with cruelty-free clothing, and some fast-fashion brands are also removing fur from their collections in support. In this way, multiple animals are saved from harm, abuse, and death, and the balance of the ecosystem is preserved.


Fast fashion brands do an incredible job of keeping clothing prices low and popularizing them. However, these low clothing costs are made possible by the harsh working conditions of textile workers. Fast fashion brands produce their clothes in factories in the Global South, where workers are paid well below subsistence level. 

Poor health and safety conditions, long working hours, and constant production pressures create an environment conducive to worker exploitation. There were also frequent reports of child labor against fast fashion brands. By switching to more ethical and sustainable brands, you can be more confident that your clothing is made in safe and fair working conditions.


Fast fashion is all about the new and trendy, attracting a wide range of customers. However, many fashion experts would say that fashion is rarely about wearing what everyone else is wearing. As Ralph Lauren said, "Style is very personal. It has nothing to do with fashion. Fashion runs out quickly. Style is forever."

Sustainable fashion brands are known for their classic, timeless, and high-quality pieces, and today's diverse range provides wearers with more opportunities to be creative, express themselves, and create a distinctive personal style. Many consumers of sustainable fashion testify that they enjoy clothes that truly reflect their style. Sustainable fashion is a great way to create a new wardrobe with great, quality clothing that reflects you.


The fashion industry uses a lot of water for the dyeing and finishing processes of almost all garments. In addition to high water consumption, clothing production also contributes to the pollution of our freshwater, as toxic chemicals from the production process quickly enter the water. 

Some sustainable fashion brands use a "water budget" to limit their water use during clothing production. The materials and fabrics that these brands use during production, such as linen, hemp, and organic cotton, are natural, renewable, or recycled materials that require little or no water during the production phase. According to sustainable clothing manufacturers UK, sustainable fashion is a great way to save water and reduce water pollution.


Fast fashion clothing is often made from petroleum-based materials, such as acrylic, nylon, and polyester, which are also energy-intensive. 

On the other hand, sustainable fashion uses materials made with natural or recycled fabrics. These materials require little to no chemical treatment, less energy, less water, and no pesticides or fertilizers to grow. Materials like flax and hemp are even biodegradable, which reduces the environmental impact.

Transportation is another important factor contributing to the significant carbon footprint left by fast fashion brands. Transporting raw materials and finished products from one country to another during production emits a significant amount of greenhouse gases. 

In addition to boosting the local economy, these companies eliminate the need for frequent transportation, reduce greenhouse gas emissions, and make the planet more sustainable.