Nov 05, 2021

Is Sustainable Fashion the Future?

Posted on Nov 05, 2021 by FelipeTadd

Is Sustainable Fashion the Future?

Let's rephrase that: Sustainable fashion is the future. It has to be: UNEP has determined that the fashion industry is the second-largest consumer of water and is responsible for up to 10% of global CO2 emissions. It is impossible to ignore these numbers. Keeping it, or worse, increasing it, would not be sustainable.

 

The very fact that sustainability is part of our daily vocabulary is proof of the safe place of sustainable fashion in the future. There's no getting around the environmental awareness talks that are at the centre of all fashion publications, school programs, and clothing brands.

 

Why is Fashion the Key to the Sustainability Debate?

Apparel supply chain process

In the context of fashion, the term “sustainability” primarily refers to the environmental impact of production (production, processing, and manufacture of raw materials), wear and tear and care (use), and disposal of clothing (end of use).

We consume resources and use water and chemicals to make a garment. You buy and wear the garment and then throw it away (or donate) when you're done. but what happens then? Usually, it ends up in landfills or is incinerated. Today only 20% of all clothing is recycled.

According to sustainable clothing manufacturers, brands need to work to develop closed-loop systems that allow garments to be fully recycled after use, thereby reducing the need for virgin fibre. And while the big players in the industry are pursuing this, it will take time.

In the meantime, it can help lower our consumption by reducing the amount of clothing we buy and dispose of.

 

What do Clothing Brands have to do to be Sustainable?

web able eco-friendly options

Even if it looks like fast fashion and sustainability will never change, a ceasefire may be in sight. Consumers are increasingly aware and aware of their environmental impact. The changes highlight your shopping habits and also the garment manufacturing process. So, to increase sustainability for brands, here are some key changes:

 

  • Be transparent about your supply chains.
  • Work with sustainable fabric suppliers.
  • Confirm that the packaging is in an eco-friendly manner.
  • Switch to a renewable energy provider.
  • Implement a recycling strategy.
  • Design new product lines less often.
  • Create lasting fashion.
  • Use all excess fabrics and materials.
  • Provides raw materials for sustainable clothing UK.

 

The fashion industry is finding ways to be more environmentally friendly due to consumer demand. When it comes to sustainability and responsibility, many brands ignore the concerns of their customers and thus influence their brand value.

Brands can minimize their footprint by choosing materials that ensure the durability of garments. The promotion of recycling and the decision to work with certified factories such as FSC and OEKO-Tex are also important steps towards sustainability.

 

It's greener than what consumers want, and it's easier than you think.

Start by finding branding specialists who are driven by a more sustainable future. You will have collections such as sustainable premium collections, eco clothing brand options, and even spruce products to make fashion and other retail brands sustainable in their products. Sustainability is easy to grasp, you just need to find out what is available in the market today.

 

What is Sustainable Fashion?

It is therefore important to know what sustainable clothing fashion really means. Although there is no single definition, sustainability in fashion seeks environmentally conscious sustainable clothing manufacturing processes. These include “green solutions” such as carbon offsetting, materials from sustainable sources, and the discouragement of mass production.

 

The possibility of sustainable fast fashion

This is certainly possible for boutique and luxury brands; For the fast fashion industry, however, mass production remains the epicentre of its source of income. The question arises: Can sustainable fashion be the future if fast fashion is to remain? Or are we looking to a future without today's hottest fashion retailers like Zara and H&M?

Fortunately, the fast fashion industry has jumped on the sustainability train as quickly as it has to produce its inexpensive garments. H&M, for example, has shown a strong commitment to the sustainability movement: The 2019 Sustainability Report contains several climate-based goals, including an ambition to become “climate positive” by 2040. This is evident in the brand's current initiatives: a series of "conscious" concepts with products made from (at least) 50% materials of sustainable origin; a "care program" that provides the technical knowledge behind the aftercare of garments (extends their useful life and eliminates some of the mass consumption) and enables customers to recycle their used clothes at collection points. Recently, a new denim collaboration with the American brand Lee presented the first collection of jeans made from 100% recycled cotton.

 

Sustainable fashion is not only part of our future but also the present, this is proved with strong evidence which is mentioned above. However, this has been questioned as some industry experts have criticized companies like H&M for “greenwashing”. Essentially, it is the practice of investing money in marketing efforts that are committed to sustainability but do little to achieve it.

Sure troublesome; However, the current H&M CEO Helena Helmersson was quick to respond to such a backlash. He hopes that using natural resources and encouraging customers to get involved in product aftercare and recycling will address the drinking habits of this industry that this industry currently thrives on.

Hope this article will be useful for you. If you have any questions or other tips for working with clothing manufacturers, do not hesitate to contact us - Felipe Tadd